When we talk about the power of moto-ads, we’re not just talking theory — we’re talking real-world results. A recent case study from Australia’s GoTransit gives us solid proof that well-placed transit advertising isn’t just good for awareness — it drives sales, too.

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The Campaign

In mid-2024, Golden Crumpets and Tip Top ran a regional bus ad campaign across Toowoomba and the Gold Coast. Their goal? Reach everyday Aussies aged 18–54 who love baked goods. The campaign featured bold, colorful bus wraps and clear branding — but the real magic was in where and how the ads were placed.

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The Results

• Golden Crumpets had a 63% accurate recall rate — meaning most people remembered the brand without being prompted.
   

• 27% of those exposed to the ad ended up buying the product. Yes, twenty-seven percent. For context, that’s 4–13x higher than the average conversion rate of Google Ads.
   

• Tip Top also saw results: 20% of people made a purchase and 10% looked the brand up online after seeing the ad.
   

That’s not just brand awareness — that’s real movement.

 

So What’s This Got to Do with Moto-Ads?

Here in the Philippines, moto-ads offer the same benefits as large-scale bus wraps — but with a hyperlocal, high-frequency twist. Instead of rolling through highways, your brand is weaving through real neighborhoods, parking by sari-sari stores, traffic chokepoints, and food hubs where your audience already is.

Just like buses in Toowoomba, moto-ads deliver consistent visibility and drive real-world action — but at a fraction of the cost and with better flexibility.

 

Key Takeaways for Brands Considering Moto-Ads

• Strong visuals and color combinations matter (Yellow + Red = Hunger + Warmth)
   

• Logo placement and repetition build brand memory
   

• Tactical route planning is essential for hitting the right audiences
   

• Conversions aren’t just digital — real-world impressions create real-world purchases
   

If Golden Crumpets can spark that much action in Australia, imagine what your brand could do when seen by hundreds of thousands across Metro Manila via moto-ads.

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👉 Read the full Golden Crumpets & Tip Top case study here